Winning in the Age of Bohonomics

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The Time of Unholy Alliances: Join the Radical Rebel Army!

As we know an alliance is an agreement or friendship between two or more parties, made in order to advance common goals and to secure common interests. Typically alliances are made in the fields of military, politics and business organizations. Typical alliances are between international airlines. Alliance is a way to gain novel competitive advantages in the business life. We can define them to be holy alliances, very conventional and popular organizations.

As we know from history there was a Holy Alliance between Russia, Austria and Prussia, created in 1815. In European international relations, the Anglo-Portuguese Alliance, was signed in 1373 between the Kingdom of England and Portugal. This is the oldest international alliance in the world which is still in force. These holy alliances have made a difference in history, but even the most holy alliances tend to break down.

There are also other kinds of alliances: unholy alliances. These alliances are not so popular always. Often history writers forgot them. Unholy alliances are not so obvious organizations. Very often unholy alliances and “the usual suspects” or shadow organizations. Parties of these organizations are mixed and non-homogenous. These organizations and teams are occupied with rough personalities and typically with boho people with very special characters.

Many classical movies are based on the idea of an unholy alliance, where group of “aliens” and “monsters” make something “out of box”. As we movie fans know big jail breakouts are done by this kind of “dream teams”. Someone can call them “radical rebel alliances”. There is some wise and smart thinking behind these alien stories.

We know very well that each organization is different. Each organization must find its own way through the authentic process. Each will have a very specific goal. Each will have a different sense of social commitment. Each will have a different sub-culture. Each will have different barriers and different advantages. Shadow organizations are not bureaucratic organizations. The “shadow organization” is an informal organization, superimposed upon existing official organizations, consisting of active teams with names like steering committee, task force and action teams.

Today science is showing us that so called normal persons are not necessary the best people to question old truths. Today provocative thinking has become one of the most valuable assets. Radical thinkers are often presenting dangerous ideas and the holy alliances cannot do it easily because of group thinking problem and other socio-economic commitments. Shadow organization concept may help individual bohos to shock them into change by stepping out of their comfort zone.

If you are a part of a system, it is difficult to join the radical rebel alliance. For bohos joining the radical rebel “army” is more obvious solution than for senators of the parliaments or Fortune 500 leaders. Consensus builders have other targets than innovation leaders. Typically the real bohos are freedom fighters – but not pets of the consensus democracy. They are participants in a rebellion.

Even holy alliances need unholy alliances. Often a holy alliance is actually based on an unholy alliance. This is a paradox of our times. We can claim that when many development processes are accelerating, the need for unholy alliances is growing exponentially, and it is growing also fast.

First, there is a growing need for questioning many processes, which are too fast. Secondly, there is also growing need to apply new technological, social and business possibilities too. There is an endless frontier for development ahead, where unholy alliances can play a big role.

1. Web:
Holy Alliance
2. Web:
The Anglo-Portuguese Alliance
3. Web:
Shadow organization
4. Denhard, Robert B. (1989) In the Shadow of Organization.
Lawrence, Kansas: University Press of Kansas.
5. Web:
6. Web:
Consensus democracy
7. We:
Dangerous ideas
8. Rehn, Alf (2011) Dangerous Ideas. Asia: Marshall Cavendish
International Pte Ltd.


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