There is a critical need of every business today: leveraging creativity. There are not “hocus-pocus” solutions how to develop, nurture and manage models for sustained innovation. One thing is certain issue in a process of boosting corporate creativity: It is not one-man show. Collaboration must be embedded into corporate culture as a way to foster ideas, inventions and innovations of products, services and processes.
One self-evident starting point for boosting corporate creativity is the following: Creative people make innovative organizations. If there are no creative persons and change agents inside an organization, this kind of organization never will be innovative.
Too often organizations and corporations want have average persons with average abilities and teams. Going beyond the average with high level of diversity is seen to be too dangerous and risky in many corporations.
Uniform business culture is seen safer than more individual and proactive business culture. Many managers and leaders want to be inside their “safety zones”. However, we really need unique products and services to be competitive in the markets of hyper-competition. There is not too much fresh thinking in organizations and corporations. Sometimes our wrong self-images, rigid self-esteems and self-punishment mechanisms prevent us to innovate. In corporations we must destroy the barriers to get new ideas.
Too uniform approaches do not help us to make a difference. Infinite possibility awaits those willing, able, and prepared to make the journey to creativity and innovations. We must be brave to explore and exploit new possibilities. First we do it in our imaginations, then with our technology, and finally through our direct action and experience. Creating new ideas and innovations is inherently fun, but also necessary. People need muscles, but they need also big creative muscles and strong brain power.
How to boost creativity in the corporate world? It is possible to present 10 principles to boost creativity:
- Develop many new channels and sources for new ideas and inventions.
- Make barriers to getting new ideas as low as possible.
- Collect many ideas with predictable, directional and surprising ways and evaluate them with collaborative models and co-creative ways.
- Implement ideas and inventions. Test and pilot ideas and inventions.
- Develop a broad understanding of innovation management and creative thinking.
- Identify blocks to creative thinking and the skills individuals can use – and managers can foster to increase creative responses.
- Use knowledge and intuition based methods to get fresher ideas and solutions more often.
- Allow a personal creative drive and innovation flow which will help people to achieve their personal and professional goals.
- Create creativity programs for individuals to improve their creative abilities inside the corporation.
- Motivate and give value to creativity and new ideas. Create an effective incentive system, which motivatescreative thinking, inventors and innovations.
Organizations need also bohemian game changers. They never settle for average performance. They know that you can perform a task better this time than you performed it in previous times. With any task you set your mind to, always give it your best. They have stopped living their life in a routine calendar system.
Mediocrity mentality will never help your organization to big success. It will do damage in the material as well as in your spiritual life. Only doing enough to get by is considered mediocrity, not excellency. Mediocrity is dangerous for creativity and destroying innovation activities. Mediocrity is ordinariness as a consequence of being average and not outstanding. Mediocrity refers to a person of second-rate ability. The individuals that practice mediocrity take on its characteristics, which is inferiority and inadequacy.
Bureaucracy and too formal administration mechanisms can also destroy innovation activity inside organization.
To boost creativity is a big possibility for all the corporations. There is need to take creativity seriously and develop systemic strategic thinking and actions in favor of creativity and innovative organization.
Gardner, H. (1993) Creating Minds. New York: Basic Books.
Mauzy, J. & Harriman, H. (2002) Creativity Inc. Cambridge, MA: Harvard Business School.
2 Corporate creativity
Lockwood, T. & Walton, T. (2008) Corporate Creativity. Developing an Innovative Organization. New York: Allworth Press.